I'm a midwestern woman with an addiction to thrift stores and Indian food. I have more jackets than you. I foster grandpa and grandma dogs, eat a significant quantity of cheese, and consider myself a polycraft (maker of many crafts.)

I love San Francisco unironically, unapologetically, and have been proud to live here for the last 14 years.

Stuff I do / crafty nonsense.

About

I'm a product designer and AI-enabled builder with over a decade of experience joining companies at day one. I care deeply about whether a product is beautiful, intuitive, and genuinely useful — especially in the most tangled, broken industries.

Building software is getting faster and cheaper everyday. I believe it's never been more important to bring taste, judgment, and experience to what gets built. Let's align teams around a common vision, and hold the quality bar high.

Industries of interest / insurtech, govtech, addiction, disability services, IRL social

Case Studies

Coming soon

Insurtech · 2024

Redesigning the Claims Experience

End-to-end redesign of a first-notice-of-loss flow for a commercial insurance platform — reducing average completion time and increasing adjuster confidence scores.

Coming soon

Govtech · 2023

Permitting at Human Speed

Simplifying a 14-step municipal permit application into a guided, plain-language experience accessible to residents without professional help.

Build Log

Personal projects and lessons in vibe coding

Date Name Description Platform Status
Apr 2026 Focacciadoro A web app that combines the rhythm of making focaccia with intervals of focused work called pomodoros. Web Coming soon
Feb 2026 Head Rub An app to guide folks experiencing migraines, eye strain, or other tension in their head, face, and neck through self-administered massage routines. iOS Launched
Feb 2026 BRB An AIM-style app to help millennials stay in touch with their friends. iOS TestFlight
Jan 2026 Kauai Beach Weather The quickest way to decide which beach to go to in Kauai. iOS TestFlight

Essays

Amino
Kauai Beach Weather
Level Money
Vouch
Woz